WASHINGTON. Beretta, the Italian firearms manufacturer and the world’s oldest active firearms maker, is turning 500.

To celebrate this milestone, members of the Beretta family came to the United States, where La Stampa USA spoke with Franco Beretta, President of Fabbrica d’Armi Pietro Beretta, about the significance of the company’s 500-year history.

“I think that we are very lucky. We are very lucky because it's a milestone we must celebrate, and we must thank all the generations before us. However, we feel the responsibility to build the future for the new generation”, said Beretta.

The Italian manufacturer is still a family business, which is why Franco believes it is important to bring younger generations into the company. Carlo Gusalli Beretta, 29, represents the 16th generation and the business's future, but he says that he doesn’t feel the pressure.

“It's definitely a big responsibility, but at the same time, it's a great opportunity. Especially being here during the 500-year celebration makes it even more special. I joined the company six years ago, and the process was very smooth. I never felt any responsibility or obligation from anyone in my family to join the company at some point".

For Franco Beretta, the U.S. market is extremely important. The company has had a physical presence in the United States since 1977 and remains committed to investing in the country.

Franco Beretta, President of Fabbrica d’Armi Pietro Beretta and Carlo Gusalli Beretta

“Only by having a direct presence in the country you can build something. Otherwise, you sell; you do a little bit of business. It's more occasional, but we are a metal mechanics manufacturing company; we like to go step by step and build something,” he says.

“So the United States is the biggest market. In the last five years, we invested more than 100 million. In 2026 alone, we invested 30 million, so the path is clear. My father started the company. We are expanding with Beretta, with the optics, with the ammo, and we will continue to invest.

Both Berettas told La Stampa USA that younger generations should respect the company’s history while bringing new ideas that will keep it relevant.

“Slowly we're starting to develop a common vision, some common objectives, and some common values, which is something that I think is extremely important to all go in the same direction,” said Carlo Gusalli Beretta.

“At the same time, everything we did for the 500 celebrations wasn't just to celebrate, but it was actually keeping an eye on what the future will be like and experimenting”.