“Everyone will be famous for 15 minutes,” Andy Warhol famously said. And now, “Andy comes to Lanze.” Through the father of Pop Art, Castagnole Lanze is adding a new chapter to the story of this hilltop village between Monferrato and the Langhe regions, one of Italy’s “Most Beautiful Villages.”

Its appeal lies in its landscape, food and wine, history and architecture. Now it is opening its doors to international art. At 6 p.m. today, an exhibition titled Andy Warhol: From Sacred to Profane Through Allan Tannenbaum’s Photographs of Studio 54, will open at the Church of the White Flagellants, in the heart of the village.

Organized by the town government, the exhibition features a selection of photographs documenting an iconic cultural and artistic era that would leave its mark in history. Through Tannenbaum’s lens, it offers an intimate look at Warhol and the many stars who made the legendary New York club their playground.

“The exhibition brings together about 40 photographs,” Mayor Carlo Mancuso says. “Some portray Warhol, while others feature a host of other famous figures. Through Tannenbaum’s lens, the exhibition captures Warhol’s more intimate side as well as the many stars who filled the famous New York club.”

The exhibition came to the village through a network of gallery owners and friends.

“We decided to stage it in a fascinating setting like the Church of the White Flagellants,” the mayor says. “The Studio 54 photographs engage in a dialogue with the church, creating a contrast between the sacred dimension of its Baroque architecture and the profane world of the cultural revolution sparked by Pop Art. It’s a visual journey through art, photography and pop culture, set against the historical and architectural backdrop of our village.”

Tannenbaum, a New Jersey native, discovered photography during a gap year he spent in San Francisco in the mid-1960s. He began his career photographing the hippie scene and musicians such as Jimi Hendrix. After moving to New York and landing a job at the SoHo Weekly News, he became the newspaper’s Chief Photographer and Photo Editor. Through its pages, he documented the art, politics, entertainment and music of New York during those years.

Warhol was just one of the many figures captured by his camera. Others included John Lennon, Yoko Ono, Jack Nicholson, Keith Haring, Patti Smith, Lou Reed, the Rolling Stones and many more.

The exhibition will also coincide with Bèive, the harvest-end celebration taking place from 6 p.m. in the historic center. Organized through a collaboration between local businesses and the town government, the event is designed to showcase local producers during one of the most important times of year for the area.

“Our ambition is to make Bèive a regular event,” the mayor says.

The food-and-wine journey will be accompanied by music and a DJ set, with Party in the Piazza beginning at 10 p.m.

The exhibition at the Church of the White Flagellants is open Friday through Sunday, from 9 a.m. to noon and 4 to 8 p.m., through March 31.