NEW YORK — La Stampa USA is expanding its presence in New York, establishing its office at United Nations Headquarters as it builds a new editorial venture aimed at connecting Italy with the United States and strengthening ties with Italian American communities.

A delegation led by Alberto Leonardis, President and Founder of the SAE Group, and Antonio Di Rosa, Editor of La Stampa, visited the U.N. Headquarters on Wednesday to mark the latest milestone in the project.

The delegation also included Massimo Briolini, CEO of La Stampa SAE S.p.A.; Marco Racano, the group’s Head of Legal Affairs; and Maurizio Molinari, SAE’s Editorial Director.

The visit took the delegation from the U.N. General Assembly Hall and Marc Chagall’s Peace Window to the fourth floor of the Secretariat building, where international journalists have their offices. Along the way, Leonardis thanked those who embraced what he described as a distinctive new venture.

“I am convinced that we will be able to grow here with a newspaper that will be important not only for what it does in this country, but also for our entire group,” Leonardis said. He added that the project could enhance SAE’s visibility and credibility while helping positioning the group as an international media organization.

If the U.S. venture proves successful, Leonardis said, the group is also considering expanding to other parts of the world.

A key challenge will be finding the right communication tools to reach Italian American communities across the United States, from audiences connected to the United Nations to smaller, more specialized communities.

“We will give it everything we have,” Leonardis said.

Wednesday’s visit also included a meeting with Giorgio Marrapodi, Italy’s Permanent Representative to the United Nations. Marrapodi said Italian institutions hoped to see La USA develop and grow, describing the initiative as an important undertaking.

“Italian communities are numerous, sometimes very large, in many countries,” Marrapodi said. “And then we discover that there are communities even in smaller countries.”

He welcomed the possibility of joint initiatives, including projects related to the Italian Mission’s work on artificial intelligence and ethics.

In his conversation with Marrapodi, Leonardis outlined one of the project’s central ambitions: bringing lesser-known aspects of Italy to American readers.

“Our ambition is to tell stories about things that are less well known,” he said. “We believe that Italy’s hyperlocal stories, for example, are not as familiar to Italian American communities as they would like them to be.”

By “hyperlocal,” Leonardis explained, he meant more than local culture, food and wine. He also pointed to Italy’s business landscape, particularly its small and medium-sized enterprises.

“These companies need greater visibility within the Italian American community and, more broadly, across the United States,” he said.